About Us
What makes us different

Our number one insight?
Financial advice is about you.
We’ve always believed that at its best, financial advice is about people. We’d like to get to know you, and understand what matters to you before we make any recommendations. We’ll explain your choices clearly, and tell you what we think you should do.
And we’ll bring in our experts from the Insight Group when you need mortgage, accountancy, tax, insurance or inheritance tax advice. We take care of the coordination between our experts, so you won’t be left managing different advisers yourself.
Insight is 100% privately owned, with 174 team members and more than £2.9 billion in funds under management (as of October 2026).

Friendly & Personal.
We make time for you.
We prefer to meet face to face in person at your home or our office, because it’s more personal, but we’ll communicate in whatever way works for you. If you’re away or can’t travel to see us, we’re happy to meet by video instead.
Spending time together gives us the chance to talk openly about what matters to you. Maybe you want to know when you can afford to stop working, whether your family would be supported financially if you died, and what you’d like to leave behind for your loved ones.
Some of those are hard subjects to talk about, but they’re important. We’ll ask the difficult questions, explain your choices and give you our advice. Then we’ll help you act on it.
The importance of personal relationships.
We built Insight around personal relationships, so our advisers get to know their clients very well. They’ll know your finances, your family and your goals for your life and retirement. So what happens if your financial adviser retires?
We invest in training and mentoring the next generation through our Adviser Academy. This means we can plan ahead and you won’t have to start again with someone who doesn’t know you.
I started Insight because financial advice felt like it was becoming less and less about people. I wanted to build a firm where advisers have the time to get to know and understand their clients.
More than 20 years later, Insight has grown to include specialists in mortgages, accountancy, tax, inheritance tax planning and insurance. Personal relationships are still the core of our work, but we can bring in this expertise whenever our clients need it.
Jason Howard
Founder & CEO at Insight
What our clients say.
Posted on Google
sebastian blunt13 days ago
Spoke today with Lewis who was friendly, helpful and knowledgeable. He gave me lots to think about which may save me a lot of money in the future by using right investing strategies for my circumstance. Thanks Lewis!Posted on Google
Sarah Rees45 days ago
So happy with the service at Insight, they make pensions and investments understandable and have been enormously helpful with personal planning around school and university fees-highly recommend Kritesh and the team.Posted on Google
Amy Bryant116 days ago
Bardhe was referred to me by one of my clients and I’m so glad she was. She is incredibly helpful, highly knowledgeable and clearly very passionate about what she does. It’s obvious that she genuinely wants the best for her clients. Bardhe has helped me invest my money wisely to plan for both my future and retirement. As a business owner and self-employed individual, she also guided me through arranging an income protection policy, which has given me real peace of mind. I already had life insurance and critical illness cover in place, which Bardhe reviewed for me. To my surprise, my existing policy was quite poor and didn’t provide cover for a number of health conditions. Bardhe found a much more comprehensive policy and clearly showed me a like-for-like comparison of what each policy offered. Based on her advice, I switched my policies to make sure I have the best possible cover in place. Communication with Bardhe has been excellent throughout. She is always quick to respond to any emails or queries I’ve had and she takes the time to explain everything clearly. I would highly recommend Bardhe and I’m so grateful to have found her. I now have peace of mind knowing that my finances are in order, both for now and for the future.Posted on Google
Sarah Clark121 days ago
Georgianna - Working with her is an absolute pleasure. She brings energy and enthusiasm that are a genuine breath of fresh air in the world of financial advice. She is highly knowledgeable, with a wise head on young shoulders, and has a real talent for explaining complex financial matters clearly and efficiently. She makes excellent use of technology while maintaining a personal touch, taking the time to listen carefully and tailor her advice to our goals and risk appetite. Her communication is outstanding, consistently clear, responsive, and professional throughout. We have already recommended her to a friend, who was equally impressed, and would not hesitate to recommend her to anyone seeking a forward thinking, approachable, and highly capable financial adviser. Sarah and SpencerPosted on Google
John Lorigan143 days ago
My wife Helen and I have had a very positive experience with Jonathan Poole.He was referred to us by a friend.Jonathan was very patient and guided us through the financial and investment process.We are reaping the benefits of his expertise. John and HelenPosted on Google
Alan Townsend145 days ago
We have been a client of Insight for more than 10 years and have always recieved excellent service and advice. Recently we have had a change of advisor, and we are delighted to say that Jonathan Poole has continued where Anthony left off with great advice and service. We find his attention to detail in his follow up email very useful. We highly recommend Insight for their financial services.Posted on Google
Morgan Oliver-Abery192 days ago
Was so impressed with my experience! I was greeted professionally and offered a drink on arrival and then taken to a private room for my meeting. I have never seen a financial advisor before and I had an initial meeting with Bardhe. She was so insightful and I learnt a lot. There is absolutely no pressure or obligation there, Bardhe was just genuinely helpful and wanted to give me as much information as possible to help me with my business. Couldn’t recommend enough!Posted on Google
Tracey Harris208 days ago
Over the past year or so we have had an outstanding experience with Insight Financial Associates, and can’t recommend Jade highly enough. My parents have been using them for a few years now and after meeting Jade we also felt that we were in safe hands. She took the time to clearly explain our options, answered all our questions with patience and we found her professional and very knowledgeable. If you’re looking for expert financial advice with a personal touch, I would absolutely recommend Insight Financial Associates and especially Jade. A well-deserved 5 stars!Posted on Google
Sharon Sandy244 days ago
Phil Donelly has always provided me with an excellent service, comprehensive financial advice with regular reviews.Posted on Google
Tony Johnson257 days ago
My wife and I have been with Insight for over 25 years. Our original adviser was Derek Howell. Derek was of immense help over the years with his advice and guidance regarding a number of times we needed pointing in the right direction. Derek became more of a friend than just a financial adviser and we were sorry to see him go. Philip Donelly took over our account when Derek retired and has been another reliable and extremely helpful replacement. I would be happy to recommend Derek and Insight to anybody requiring help with their finances.Posted on Google
paul melton284 days ago
I have been a client of Stuart Green, from Insight for a number of years and look forward to meeting him each year. His sound advice is always very welcome. I would not hesitate to rccommend him to othersPosted on Google
Alison Tonkin286 days ago
I have recently had my annual review with my financial adviser Jonathan Poole and per usual, Jonathan was very patient and supportive. Jonathan always treats me with kindness and breaks everything down for me into manageable chunks. Jonathan never minds going over things that I need clarified or don't quite understand, and in addition to the professional portfolio document, our conversation was summarised in a very informative email, which I can relate to and link to my own notes. Thank you once again Jonathan...another well deserved 5 star rating!Posted on Google
Harvey Ferries290 days ago
Great Service, from Shane Pension explain in language I understood and all cost explain clearly. Pension interface is good and gives you a clear understanding what happening to your money.Posted on Google
Hayley Doe310 days ago
My husband and I recently received retirement planning advice from Shane Frank. We had very little understanding about the options available to us, so we were very grateful for Shane’s thorough and detailed approach and the way he explained everything in simple terms. We now feel much more comfortable about our financial position. Thank you Shane.Posted on Google
Rachael Salt312 days ago
Very pleased with the services from Shane at Insight - he has helped me consolidate various pensions and made the whole process seamless. One less thing to worry about when you have multiple demands on your time. Highly recommended.Posted on Google
Cathy Eigener312 days ago
Shane has extensive experience of financial planning which meant he provided exceptional advice giving me confidence for my future endeavours. Excellent personal service.Posted on Google
Melanie Furniss333 days ago
My investment portfolio was transferred to Thomas Hawes from my previous advisor around 2 years ago. It is a pleasure working with Thomas and I can confidently say thanks to his sound guidance my portfolio has grown steadily giving me peace of mind that my money is working for me. If you are looking for someone who combines expertise with genuine care for your financial wellbeing I highly recommend Thomas!Posted on Google
Richard and Maeve338 days ago
We felt at sea working out what to do with pension savings and inheritance after retirement. Finding Alice Ward- Smith at Insight gave us all the answers we needed. She has been invaluable in supporting us with our ongoing questions. Alice's knowledge and ability to simplify complex financial issues has been fantastic. It has been refreshing to see her passion for her work and we really benefit from her up to date knowledge of financial changes and new products. Alice has recommended several tax efficient strategies for us personally and for our family longer term. When fiscal rules change to our detriment Alice finds a solution. She has great attention to detail and responds quickly. We feel our finances are on a much sounder footing. Alice always finds solutions and through her we have also used the will writing and accountancy services at Insight. Putting aside Alice's knowledge and advice she is very personable. She is punctual, smartly turned out and has a great memory, taking interest in our large family. We really couldn't be without her now and have recommended her to a number of other people.Posted on Google
Julie McCann340 days ago
I was recommended Insight FA by a colleague and this year, when I needed financial advice on investments, inheritance and pensions, I contacted them myself. Alice Ward-Smith is my adviser and I couldn't be happier with the service I am receiving. She spend considerable time getting to know me and my ethical preferences so that my money is working in places I feel happy about. I am impressed by her personal approach and her attention to detail. I don't feel pushed into anything I am unsure about and Alice is generous with her time in explaining procedures that I am unfamiliar with. Very satisfied!Posted on Google
Sue Allen340 days ago
I have been with Insight since the mid 1990’s and have received honest , practical financial advice initially from Ian Green and more recently Alice Ward- Smith . I was concerned when Ian retired but Alice has stepped into his financial shoes and instantly came across as friendly , knowledgeable and professional , immediately putting me at ease. I always feel well informed and well advised after our discussions but never under pressure to make instant financial decisions or changes . Alice has given me a better understanding of managing my finances in retirement and I look forward to our conversations . She is always available and communicative . I regard her as a friend as well as my Financial Advisor . I have recommended firstly Ian, and now Alice to colleagues , friends and family who I am pleased to say are equally delighted and impressed by the service they have received . Keep up the excellent work !Posted on Google
Isabel Buruma341 days ago
Alice is a professional, trustworthy financial advisor and I’m really happy with her support. It feels as though she really takes into consideration our personal needs. She’s also lovely and makes the whole process as easy as possible for us. I would recommend her.Posted on Google
lynn camp341 days ago
lnsight was recommended to me by my cousin, and lm very pleased with the service. Finance is complicated and Alice is very patient with me. She explains everything in an easy and understandable manner that l can follow and is available when l have queries and questions. Thank youPosted on Google
Jacky Holding354 days ago
A friend of mine recommended Insight to me when I retired and was looking for pension advice. They have been extremely helpful and have made me feel much more at ease with regard to handling my pension.Posted on Google
Simon Tilston355 days ago
Kamran Uddin was professional, kind and listened to my needs. He was thorough in his research and relayed his findings in a detailed but easy to understand manner. I will not hesitate to contact him for any future investments options, he is a credit to your organisation. Thank you Kamran.Posted on Google
Alan Bush366 days ago
We have been using Insight for financial advice for a number of years. Thomas Hawes' sound and considered advice has allowed us to retire comfortably, we will continue to liaise with Thomas throughout our retirement. The meetings are informative, pleasant and well managed, Thomas has a very nice manner.Posted on Google
Lesley Farrer367 days ago
Stuart Green, my financial advisor, has been brilliant during our meeting today. He listens to my concerns, answers my questions with patience and understanding. Today he sorted out the verification of my identity and code for Companies House through the app. I could never have achieved. I thank and highly recommend Stuart.Posted on Google
Joe Dodwell368 days ago
I’ve had a great experience with Georgianna from Insight. I can’t say I was very financially astute before speaking with her, but she’s helped me massively. I’ve come away feeling far more knowledgeable and have already started taking steps to become more financially secure. I'm saving for my first house and she was also able to give me some clear advise as to how and where to put my money to make it go further.Posted on Google
Andy Wiener368 days ago
We had modest pension savings to invest, but having little knowledge of the best way to invest our money, we found Stuart from Insight very helpful. He can explain complex financial issues in plain English, which is just what we need! We were unlucky to invest in stocks and shares ISAs just before the market fell, but the investments are finally recovering. Stuart introduced us to some investment funds that are inheritance tax-free once the investments run for 2 years. We would not have known about these funds without the help of Insight. Overall, we are very pleased with the service and value our in-person meetings with Stuart every 6 months.Posted on Google
M. Shaw368 days ago
Absolutely brilliant. Stuart Green from Insight has been ideal from day one, giving clear and reassuring advice, but best of all profitable. Insight is a great name for this company.Posted on Google
Tom Blacksell369 days ago
Philip Donnelly is new as my IFA at Insight Financial Associates and I am very pleased with his proactive approach and advice.Posted on Google
Imran Begg373 days ago
I came into the fold with Insight after learning how important financial planning is for my disabled son. Oskar has been refreshing to talk with, up to date on analysis and breaks it down into simple terms. Look forward to the relationship growing.Posted on Google
robert rockey373 days ago
I thank my lucky stars for the day I met Jonathan Poole from Insight Financial Associates. His dynamic and shrewd business acumen combined with a kind and thoughtful approach has made a significant difference to my finances. I was sitting on a modest nest egg of savings and had no idea on how to make them grow or indeed the tax implications involved . Jonathan over the last 2 years has always been there with helpful advice, encouragement and a genuine concern for my success. This has given me confidence for my financial future. I truly appreciate everything he has done for me. Thank you again to him and his team for being such amazing advisors!Posted on Google
Matt Pluck374 days ago
Stuart Green has been extremely helpful, giving me a clear view.of my current financial situation and my future finance projections. It has been very enlightening and helped to put my mind at rest when things felt complicated.Posted on Google
Paul374 days ago
We have been with Insight for a couple of years now. Having been guilty of neglecting our financial planning previously, we are delighted to have Ashley Filby as our adviser: he has been invaluable in getting things in order for us in a clear and calm manner, and goes out of his way to make sure we are on top of everything. His speed of response and attention to detail is great. Highly recommended.Posted on Google
Carolyn Williams376 days ago
Insight provides good Financial Advisors. My personal FA, Phil Donnelly is friendly and has, so far, given me sound advice. He also responds promptly to my concerns and queries.Posted on Google
Mick Pedley376 days ago
Been with Insight for a number of years now, Zoe Hart being my advisor. Clear, concise financial advice not only suited to my personal financial situation but put in a way that I can understand and feel fully informed, giving me total peace of mind regarding my finances. I would not hesitate to recommend Insight Financial Associates to anybody wishing to make the most of their money.Posted on Google
Carol Curtis-cheng376 days ago
Excellent service from Zoe. Thank you.Posted on Google
Sally Aston377 days ago
We have been with IFA for 6 years and have had excellent guidance throughout from senior advisor Andrew Stephenson. With legislation and rules frequently changing it has been invaluable to have his expertise on hand, and to have the breadth of support from the company as a whole.Posted on Google
Donna Gridley377 days ago
We have been with Insight for almost a year now. They offer a wide range of services with helpful and knowledgeable consultants. Kritesh is our area advisor and has always been quickly responsive to our questions regarding pensions and possible investments and is easy to communicate with and very personable.Posted on Google
Carol-Anne Robertson380 days ago
We moved over to Insight with the team from Lifetime Financial and met Jade Carter a couple of years ago. From our very first meeting we were impressed with Jade - her professionalism, clear thinking and very easy to follow explanations have helped our understanding of various financial issues. Always polite, pleasant and friendly we have no hesitation in recommending JadePosted on Google
Kevin Wilson380 days ago
Really good experience with Insight.Absolutely can't fault their advice and commitment to providing the best service for their customersPosted on Google
Martyn Lane382 days ago
Richard Beardsworth has been my and my family’s financial adviser for several years. We came time to him when our previous financial adviser retired and, initially, we were unsure about moving from a one man business to a more corporate based system. My misgivings were ill founded. I have complete confidence in his advice and judgement . He has provided us with financial growth and security and been responsive to the changes and challenges that we have faced. He’s always been ready to seek out the best possible options for us and involve us in decision making. I recommend him without reservation.Posted on Google
paul hatton387 days ago
I used to be with Lifetime FInancial Solutions who originally came from Fleggburg in Norfolk and then were later assimilated by Insight Financial Associates and staff moved across including Jade Carter who has since become an IFA in her own right. She has grown in stature and gives me good advice comparable to the advice given me by LIfetime who I was with a lot of years .I find her trustworthy and very able and am more than content with the advice and guidance she gives me and intend to stay with her. Paul Hatton.Posted on Google
michael clouting389 days ago
I’ve just had my yearly review with Jade Carter from Insight. I was extremely happy with the way she explained everything and for her advice.Posted on Google
Hilary Chapman389 days ago
Had a great visit from my financial advisor, Jonathan Poole yesterday. He makes things so easy for me to understand and gets it all set out so simply! I've always had such good advice from him for the last few years. It's always a pleasure to have him in my home.Posted on Google
William390 days ago
Dealing with Insight as my financial advisor has been a very positive experience. Zoe my advisor is very knowledgeable about financial issues and has always given myself the right advise.Posted on Google
Sally Stocker390 days ago
Zoe is very punctual and polite. She explains things clearly and I'm very happy with the advice.Posted on Google
Sue Bennett390 days ago
We have been with IFA for over 10 years, they have been extremely helpful and knowledgeable regarding our pensions and income. Our advisor is Georgiana, she can be contacted throughout the year with any questions or issues we might have. Georgiana has been able to guide us through processes in a simple clear manor that we can understand so we can move into retirement knowing our Financial Portfolio is in good hands.Posted on Google
Ian Howell394 days ago
I'm happy with the service received by my adviser Zoe Hart. I find our meetings reassuring and positive with good clear communication and information provided.Posted on Google
Lorna Thompson394 days ago
I have been a client since 2023 looked after by Zoe Hart. She is very knowledgeable, reassuring and friendly and explains everything clearly and in a way that I can understand. She responds to my queries very quickly and I never feel rushed in our annual meetings. I would not hesitate recommending Zoe.Posted on Google
Diane Gaskin394 days ago
I was transferred to Insight when my previous financial adviser sold his business. How pleased I am, as I am now with an adviser who gives me solid advice & really understands me & my future plans.Posted on Google
Sue Allen395 days ago
I have been with Insight for a few years now. Zoe Hart now looks after mine & my partners affairs. I absolutely trust Zoe’s advice and guidance. We have the feeling of being SAFE with her and Insights protection. Thank you Zoe for all you do for us. ☺️Posted on Google
Kevin Carter395 days ago
I am new to using Insight and was looking at sorting a dormant pension …Jade Carter was my advisor and was very polite, knowledgeable and efficient… She explained all I needed to know in layman terms and was happy to go back over anything I was struggling with … We had another appointment just to make sure I was happy with everything before I wanted to proceed…. My pension in 2 1/2 months has already paid for my management fees … I would recommend Jade Carter and Insight to friends and family and look forward to our future dealings Kevin CarterPosted on Google
dawn hougham396 days ago
I've been working with Jonathan Poole on my pension/finances for a few years now, always found his financial recommendations for my future planning easy to understand and and feel like I'm in safe hands.Posted on Google
James Romana-Powling396 days ago
Our association with Insight is now several years old and we have received a first class service throughout that time, in the first instance from Richard Beardsworth, who then handed over to Zoe Hart, who continues to deliver an exemplary service, she reacts very quickly whenever we need to communicate and she is a very experienced and personable individual.Posted on Google
Duncan Hardman396 days ago
Insights has been so good for me for a long time. Accurate , up to date information that’s presented so well. On a personal note Zoe H has been superb. Not only is she fully appraised at what the markets are doing but her knowledge and care of my account is first class. Thoroughly recommend !Posted on Google
Tesney Cary396 days ago
I have been using Insight for help and advice with investing my savings My assigned adviser, Zoe Hart has been extremely helpful, she visits me at home on a mutually agreed date and goes through any questions I have. Zoe explains the way my involvements are working and we plan any changes together I can strongly recommend using Insights servicesPosted on Google
Samantha Harrison396 days ago
Zoe our financial advisor is fantastic. Very knowledgeable and always available to give advise or just information. We have used Insight for a number of years and have always had great service. ThankyouPosted on Google
Kenneth Mason397 days ago
I've been with Insight for several years now, and apart from their financial advice, I have used their expertise whilst writing my will. Throughout I have found everyone there very helpful, and the company seems to engender a good attitude in its workforce. I would recommend Insight to anyone, and in fact I already have!Posted on Google
Lynn Cull397 days ago
Both my husband and I have been with Insight for approximately 5 years and we have always been happy with the advice and support received. Our advisor - Zoe Hart - visits us every six months or so for a financial review and explains complex matters in a straightforward manner. She responds to any emails or telephone calls very promptly and we are very happy with the services provided.Posted on Google
Helen Appleton397 days ago
Zoe Hart took over as my financial advisor a couple of years ago. She does a great job explaining my financial situation really clearly and giving me excellent advise and reassurance I could not ask for more!Posted on Google
Wayne Palmer397 days ago
Myself & all my family has been thoroughly impressed with the performance and reliability of this financial account. From the very beginning, it has been simple to set up, easy to manage, and highly transparent. The interface is intuitive, making it effortless to track balances, transactions, and overall financial activity. What stands out most is the combination of convenience and peace of mind. Transfers are fast, statements are clear, and every interaction feels secure. I also appreciate the tools available for planning and budgeting, they help me stay organized and give me confidence in managing my finances. Overall, this account has exceeded my expectations. It provides not only stability but also flexibility, making it a strong foundation for both everyday use and long-term financial goals. I would confidently recommend it to anyone looking for a reliable, efficient, and trustworthy financial solution.Posted on Google
ian watling397 days ago
I have been a client of Insight for 7 years and have been very happy with the service they have provided. Matthew Watling has now taken in responsibility for my pension and I have been extremely impressed with his knowledge and advice he has given me to ensure my pension fund achieves its best result for mePosted on Google
Louise Watling398 days ago
I have been with Insight for 6 years and recently become a client of Matthew Watling who is providing a good friendly service, giving good advice and keeping me updated with my finances.
Posted on Google
sebastian blunt13 days ago
Spoke today with Lewis who was friendly, helpful and knowledgeable. He gave me lots to think about which may save me a lot of money in the future by using right investing strategies for my circumstance. Thanks Lewis!Posted on Google
Sarah Rees45 days ago
So happy with the service at Insight, they make pensions and investments understandable and have been enormously helpful with personal planning around school and university fees-highly recommend Kritesh and the team.Posted on Google
Amy Bryant116 days ago
Bardhe was referred to me by one of my clients and I’m so glad she was. She is incredibly helpful, highly knowledgeable and clearly very passionate about what she does. It’s obvious that she genuinely wants the best for her clients. Bardhe has helped me invest my money wisely to plan for both my future and retirement. As a business owner and self-employed individual, she also guided me through arranging an income protection policy, which has given me real peace of mind. I already had life insurance and critical illness cover in place, which Bardhe reviewed for me. To my surprise, my existing policy was quite poor and didn’t provide cover for a number of health conditions. Bardhe found a much more comprehensive policy and clearly showed me a like-for-like comparison of what each policy offered. Based on her advice, I switched my policies to make sure I have the best possible cover in place. Communication with Bardhe has been excellent throughout. She is always quick to respond to any emails or queries I’ve had and she takes the time to explain everything clearly. I would highly recommend Bardhe and I’m so grateful to have found her. I now have peace of mind knowing that my finances are in order, both for now and for the future.Posted on Google
Sarah Clark121 days ago
Georgianna - Working with her is an absolute pleasure. She brings energy and enthusiasm that are a genuine breath of fresh air in the world of financial advice. She is highly knowledgeable, with a wise head on young shoulders, and has a real talent for explaining complex financial matters clearly and efficiently. She makes excellent use of technology while maintaining a personal touch, taking the time to listen carefully and tailor her advice to our goals and risk appetite. Her communication is outstanding, consistently clear, responsive, and professional throughout. We have already recommended her to a friend, who was equally impressed, and would not hesitate to recommend her to anyone seeking a forward thinking, approachable, and highly capable financial adviser. Sarah and SpencerPosted on Google
John Lorigan143 days ago
My wife Helen and I have had a very positive experience with Jonathan Poole.He was referred to us by a friend.Jonathan was very patient and guided us through the financial and investment process.We are reaping the benefits of his expertise. John and HelenPosted on Google
Alan Townsend145 days ago
We have been a client of Insight for more than 10 years and have always recieved excellent service and advice. Recently we have had a change of advisor, and we are delighted to say that Jonathan Poole has continued where Anthony left off with great advice and service. We find his attention to detail in his follow up email very useful. We highly recommend Insight for their financial services.Posted on Google
Morgan Oliver-Abery192 days ago
Was so impressed with my experience! I was greeted professionally and offered a drink on arrival and then taken to a private room for my meeting. I have never seen a financial advisor before and I had an initial meeting with Bardhe. She was so insightful and I learnt a lot. There is absolutely no pressure or obligation there, Bardhe was just genuinely helpful and wanted to give me as much information as possible to help me with my business. Couldn’t recommend enough!Posted on Google
Tracey Harris208 days ago
Over the past year or so we have had an outstanding experience with Insight Financial Associates, and can’t recommend Jade highly enough. My parents have been using them for a few years now and after meeting Jade we also felt that we were in safe hands. She took the time to clearly explain our options, answered all our questions with patience and we found her professional and very knowledgeable. If you’re looking for expert financial advice with a personal touch, I would absolutely recommend Insight Financial Associates and especially Jade. A well-deserved 5 stars!Posted on Google
Sharon Sandy244 days ago
Phil Donelly has always provided me with an excellent service, comprehensive financial advice with regular reviews.Posted on Google
Tony Johnson257 days ago
My wife and I have been with Insight for over 25 years. Our original adviser was Derek Howell. Derek was of immense help over the years with his advice and guidance regarding a number of times we needed pointing in the right direction. Derek became more of a friend than just a financial adviser and we were sorry to see him go. Philip Donelly took over our account when Derek retired and has been another reliable and extremely helpful replacement. I would be happy to recommend Derek and Insight to anybody requiring help with their finances.Posted on Google
paul melton284 days ago
I have been a client of Stuart Green, from Insight for a number of years and look forward to meeting him each year. His sound advice is always very welcome. I would not hesitate to rccommend him to othersPosted on Google
Alison Tonkin286 days ago
I have recently had my annual review with my financial adviser Jonathan Poole and per usual, Jonathan was very patient and supportive. Jonathan always treats me with kindness and breaks everything down for me into manageable chunks. Jonathan never minds going over things that I need clarified or don't quite understand, and in addition to the professional portfolio document, our conversation was summarised in a very informative email, which I can relate to and link to my own notes. Thank you once again Jonathan...another well deserved 5 star rating!Posted on Google
Harvey Ferries290 days ago
Great Service, from Shane Pension explain in language I understood and all cost explain clearly. Pension interface is good and gives you a clear understanding what happening to your money.Posted on Google
Hayley Doe310 days ago
My husband and I recently received retirement planning advice from Shane Frank. We had very little understanding about the options available to us, so we were very grateful for Shane’s thorough and detailed approach and the way he explained everything in simple terms. We now feel much more comfortable about our financial position. Thank you Shane.Posted on Google
Rachael Salt312 days ago
Very pleased with the services from Shane at Insight - he has helped me consolidate various pensions and made the whole process seamless. One less thing to worry about when you have multiple demands on your time. Highly recommended.Posted on Google
Cathy Eigener312 days ago
Shane has extensive experience of financial planning which meant he provided exceptional advice giving me confidence for my future endeavours. Excellent personal service.Posted on Google
Melanie Furniss333 days ago
My investment portfolio was transferred to Thomas Hawes from my previous advisor around 2 years ago. It is a pleasure working with Thomas and I can confidently say thanks to his sound guidance my portfolio has grown steadily giving me peace of mind that my money is working for me. If you are looking for someone who combines expertise with genuine care for your financial wellbeing I highly recommend Thomas!Posted on Google
Richard and Maeve338 days ago
We felt at sea working out what to do with pension savings and inheritance after retirement. Finding Alice Ward- Smith at Insight gave us all the answers we needed. She has been invaluable in supporting us with our ongoing questions. Alice's knowledge and ability to simplify complex financial issues has been fantastic. It has been refreshing to see her passion for her work and we really benefit from her up to date knowledge of financial changes and new products. Alice has recommended several tax efficient strategies for us personally and for our family longer term. When fiscal rules change to our detriment Alice finds a solution. She has great attention to detail and responds quickly. We feel our finances are on a much sounder footing. Alice always finds solutions and through her we have also used the will writing and accountancy services at Insight. Putting aside Alice's knowledge and advice she is very personable. She is punctual, smartly turned out and has a great memory, taking interest in our large family. We really couldn't be without her now and have recommended her to a number of other people.Posted on Google
Julie McCann340 days ago
I was recommended Insight FA by a colleague and this year, when I needed financial advice on investments, inheritance and pensions, I contacted them myself. Alice Ward-Smith is my adviser and I couldn't be happier with the service I am receiving. She spend considerable time getting to know me and my ethical preferences so that my money is working in places I feel happy about. I am impressed by her personal approach and her attention to detail. I don't feel pushed into anything I am unsure about and Alice is generous with her time in explaining procedures that I am unfamiliar with. Very satisfied!Posted on Google
Sue Allen340 days ago
I have been with Insight since the mid 1990’s and have received honest , practical financial advice initially from Ian Green and more recently Alice Ward- Smith . I was concerned when Ian retired but Alice has stepped into his financial shoes and instantly came across as friendly , knowledgeable and professional , immediately putting me at ease. I always feel well informed and well advised after our discussions but never under pressure to make instant financial decisions or changes . Alice has given me a better understanding of managing my finances in retirement and I look forward to our conversations . She is always available and communicative . I regard her as a friend as well as my Financial Advisor . I have recommended firstly Ian, and now Alice to colleagues , friends and family who I am pleased to say are equally delighted and impressed by the service they have received . Keep up the excellent work !Posted on Google
Isabel Buruma341 days ago
Alice is a professional, trustworthy financial advisor and I’m really happy with her support. It feels as though she really takes into consideration our personal needs. She’s also lovely and makes the whole process as easy as possible for us. I would recommend her.Posted on Google
lynn camp341 days ago
lnsight was recommended to me by my cousin, and lm very pleased with the service. Finance is complicated and Alice is very patient with me. She explains everything in an easy and understandable manner that l can follow and is available when l have queries and questions. Thank youPosted on Google
Jacky Holding354 days ago
A friend of mine recommended Insight to me when I retired and was looking for pension advice. They have been extremely helpful and have made me feel much more at ease with regard to handling my pension.Posted on Google
Simon Tilston355 days ago
Kamran Uddin was professional, kind and listened to my needs. He was thorough in his research and relayed his findings in a detailed but easy to understand manner. I will not hesitate to contact him for any future investments options, he is a credit to your organisation. Thank you Kamran.Posted on Google
Alan Bush366 days ago
We have been using Insight for financial advice for a number of years. Thomas Hawes' sound and considered advice has allowed us to retire comfortably, we will continue to liaise with Thomas throughout our retirement. The meetings are informative, pleasant and well managed, Thomas has a very nice manner.Posted on Google
Lesley Farrer367 days ago
Stuart Green, my financial advisor, has been brilliant during our meeting today. He listens to my concerns, answers my questions with patience and understanding. Today he sorted out the verification of my identity and code for Companies House through the app. I could never have achieved. I thank and highly recommend Stuart.Posted on Google
Joe Dodwell368 days ago
I’ve had a great experience with Georgianna from Insight. I can’t say I was very financially astute before speaking with her, but she’s helped me massively. I’ve come away feeling far more knowledgeable and have already started taking steps to become more financially secure. I'm saving for my first house and she was also able to give me some clear advise as to how and where to put my money to make it go further.Posted on Google
Andy Wiener368 days ago
We had modest pension savings to invest, but having little knowledge of the best way to invest our money, we found Stuart from Insight very helpful. He can explain complex financial issues in plain English, which is just what we need! We were unlucky to invest in stocks and shares ISAs just before the market fell, but the investments are finally recovering. Stuart introduced us to some investment funds that are inheritance tax-free once the investments run for 2 years. We would not have known about these funds without the help of Insight. Overall, we are very pleased with the service and value our in-person meetings with Stuart every 6 months.Posted on Google
M. Shaw368 days ago
Absolutely brilliant. Stuart Green from Insight has been ideal from day one, giving clear and reassuring advice, but best of all profitable. Insight is a great name for this company.Posted on Google
Tom Blacksell369 days ago
Philip Donnelly is new as my IFA at Insight Financial Associates and I am very pleased with his proactive approach and advice.Posted on Google
Imran Begg373 days ago
I came into the fold with Insight after learning how important financial planning is for my disabled son. Oskar has been refreshing to talk with, up to date on analysis and breaks it down into simple terms. Look forward to the relationship growing.Posted on Google
robert rockey373 days ago
I thank my lucky stars for the day I met Jonathan Poole from Insight Financial Associates. His dynamic and shrewd business acumen combined with a kind and thoughtful approach has made a significant difference to my finances. I was sitting on a modest nest egg of savings and had no idea on how to make them grow or indeed the tax implications involved . Jonathan over the last 2 years has always been there with helpful advice, encouragement and a genuine concern for my success. This has given me confidence for my financial future. I truly appreciate everything he has done for me. Thank you again to him and his team for being such amazing advisors!Posted on Google
Matt Pluck374 days ago
Stuart Green has been extremely helpful, giving me a clear view.of my current financial situation and my future finance projections. It has been very enlightening and helped to put my mind at rest when things felt complicated.Posted on Google
Paul374 days ago
We have been with Insight for a couple of years now. Having been guilty of neglecting our financial planning previously, we are delighted to have Ashley Filby as our adviser: he has been invaluable in getting things in order for us in a clear and calm manner, and goes out of his way to make sure we are on top of everything. His speed of response and attention to detail is great. Highly recommended.Posted on Google
Carolyn Williams376 days ago
Insight provides good Financial Advisors. My personal FA, Phil Donnelly is friendly and has, so far, given me sound advice. He also responds promptly to my concerns and queries.Posted on Google
Mick Pedley376 days ago
Been with Insight for a number of years now, Zoe Hart being my advisor. Clear, concise financial advice not only suited to my personal financial situation but put in a way that I can understand and feel fully informed, giving me total peace of mind regarding my finances. I would not hesitate to recommend Insight Financial Associates to anybody wishing to make the most of their money.Posted on Google
Carol Curtis-cheng376 days ago
Excellent service from Zoe. Thank you.Posted on Google
Sally Aston377 days ago
We have been with IFA for 6 years and have had excellent guidance throughout from senior advisor Andrew Stephenson. With legislation and rules frequently changing it has been invaluable to have his expertise on hand, and to have the breadth of support from the company as a whole.Posted on Google
Donna Gridley377 days ago
We have been with Insight for almost a year now. They offer a wide range of services with helpful and knowledgeable consultants. Kritesh is our area advisor and has always been quickly responsive to our questions regarding pensions and possible investments and is easy to communicate with and very personable.Posted on Google
Carol-Anne Robertson380 days ago
We moved over to Insight with the team from Lifetime Financial and met Jade Carter a couple of years ago. From our very first meeting we were impressed with Jade - her professionalism, clear thinking and very easy to follow explanations have helped our understanding of various financial issues. Always polite, pleasant and friendly we have no hesitation in recommending JadePosted on Google
Kevin Wilson380 days ago
Really good experience with Insight.Absolutely can't fault their advice and commitment to providing the best service for their customersPosted on Google
Martyn Lane382 days ago
Richard Beardsworth has been my and my family’s financial adviser for several years. We came time to him when our previous financial adviser retired and, initially, we were unsure about moving from a one man business to a more corporate based system. My misgivings were ill founded. I have complete confidence in his advice and judgement . He has provided us with financial growth and security and been responsive to the changes and challenges that we have faced. He’s always been ready to seek out the best possible options for us and involve us in decision making. I recommend him without reservation.Posted on Google
paul hatton387 days ago
I used to be with Lifetime FInancial Solutions who originally came from Fleggburg in Norfolk and then were later assimilated by Insight Financial Associates and staff moved across including Jade Carter who has since become an IFA in her own right. She has grown in stature and gives me good advice comparable to the advice given me by LIfetime who I was with a lot of years .I find her trustworthy and very able and am more than content with the advice and guidance she gives me and intend to stay with her. Paul Hatton.Posted on Google
michael clouting389 days ago
I’ve just had my yearly review with Jade Carter from Insight. I was extremely happy with the way she explained everything and for her advice.Posted on Google
Hilary Chapman389 days ago
Had a great visit from my financial advisor, Jonathan Poole yesterday. He makes things so easy for me to understand and gets it all set out so simply! I've always had such good advice from him for the last few years. It's always a pleasure to have him in my home.Posted on Google
William390 days ago
Dealing with Insight as my financial advisor has been a very positive experience. Zoe my advisor is very knowledgeable about financial issues and has always given myself the right advise.Posted on Google
Sally Stocker390 days ago
Zoe is very punctual and polite. She explains things clearly and I'm very happy with the advice.Posted on Google
Sue Bennett390 days ago
We have been with IFA for over 10 years, they have been extremely helpful and knowledgeable regarding our pensions and income. Our advisor is Georgiana, she can be contacted throughout the year with any questions or issues we might have. Georgiana has been able to guide us through processes in a simple clear manor that we can understand so we can move into retirement knowing our Financial Portfolio is in good hands.Posted on Google
Ian Howell394 days ago
I'm happy with the service received by my adviser Zoe Hart. I find our meetings reassuring and positive with good clear communication and information provided.Posted on Google
Lorna Thompson394 days ago
I have been a client since 2023 looked after by Zoe Hart. She is very knowledgeable, reassuring and friendly and explains everything clearly and in a way that I can understand. She responds to my queries very quickly and I never feel rushed in our annual meetings. I would not hesitate recommending Zoe.Posted on Google
Diane Gaskin394 days ago
I was transferred to Insight when my previous financial adviser sold his business. How pleased I am, as I am now with an adviser who gives me solid advice & really understands me & my future plans.Posted on Google
Sue Allen395 days ago
I have been with Insight for a few years now. Zoe Hart now looks after mine & my partners affairs. I absolutely trust Zoe’s advice and guidance. We have the feeling of being SAFE with her and Insights protection. Thank you Zoe for all you do for us. ☺️Posted on Google
Kevin Carter395 days ago
I am new to using Insight and was looking at sorting a dormant pension …Jade Carter was my advisor and was very polite, knowledgeable and efficient… She explained all I needed to know in layman terms and was happy to go back over anything I was struggling with … We had another appointment just to make sure I was happy with everything before I wanted to proceed…. My pension in 2 1/2 months has already paid for my management fees … I would recommend Jade Carter and Insight to friends and family and look forward to our future dealings Kevin CarterPosted on Google
dawn hougham396 days ago
I've been working with Jonathan Poole on my pension/finances for a few years now, always found his financial recommendations for my future planning easy to understand and and feel like I'm in safe hands.Posted on Google
James Romana-Powling396 days ago
Our association with Insight is now several years old and we have received a first class service throughout that time, in the first instance from Richard Beardsworth, who then handed over to Zoe Hart, who continues to deliver an exemplary service, she reacts very quickly whenever we need to communicate and she is a very experienced and personable individual.Posted on Google
Duncan Hardman396 days ago
Insights has been so good for me for a long time. Accurate , up to date information that’s presented so well. On a personal note Zoe H has been superb. Not only is she fully appraised at what the markets are doing but her knowledge and care of my account is first class. Thoroughly recommend !Posted on Google
Tesney Cary396 days ago
I have been using Insight for help and advice with investing my savings My assigned adviser, Zoe Hart has been extremely helpful, she visits me at home on a mutually agreed date and goes through any questions I have. Zoe explains the way my involvements are working and we plan any changes together I can strongly recommend using Insights servicesPosted on Google
Samantha Harrison396 days ago
Zoe our financial advisor is fantastic. Very knowledgeable and always available to give advise or just information. We have used Insight for a number of years and have always had great service. ThankyouPosted on Google
Kenneth Mason397 days ago
I've been with Insight for several years now, and apart from their financial advice, I have used their expertise whilst writing my will. Throughout I have found everyone there very helpful, and the company seems to engender a good attitude in its workforce. I would recommend Insight to anyone, and in fact I already have!Posted on Google
Lynn Cull397 days ago
Both my husband and I have been with Insight for approximately 5 years and we have always been happy with the advice and support received. Our advisor - Zoe Hart - visits us every six months or so for a financial review and explains complex matters in a straightforward manner. She responds to any emails or telephone calls very promptly and we are very happy with the services provided.Posted on Google
Helen Appleton397 days ago
Zoe Hart took over as my financial advisor a couple of years ago. She does a great job explaining my financial situation really clearly and giving me excellent advise and reassurance I could not ask for more!Posted on Google
Wayne Palmer397 days ago
Myself & all my family has been thoroughly impressed with the performance and reliability of this financial account. From the very beginning, it has been simple to set up, easy to manage, and highly transparent. The interface is intuitive, making it effortless to track balances, transactions, and overall financial activity. What stands out most is the combination of convenience and peace of mind. Transfers are fast, statements are clear, and every interaction feels secure. I also appreciate the tools available for planning and budgeting, they help me stay organized and give me confidence in managing my finances. Overall, this account has exceeded my expectations. It provides not only stability but also flexibility, making it a strong foundation for both everyday use and long-term financial goals. I would confidently recommend it to anyone looking for a reliable, efficient, and trustworthy financial solution.Posted on Google
ian watling397 days ago
I have been a client of Insight for 7 years and have been very happy with the service they have provided. Matthew Watling has now taken in responsibility for my pension and I have been extremely impressed with his knowledge and advice he has given me to ensure my pension fund achieves its best result for mePosted on Google
Louise Watling398 days ago
I have been with Insight for 6 years and recently become a client of Matthew Watling who is providing a good friendly service, giving good advice and keeping me updated with my finances.
Community & Insight.
Insight is an active part of the communities where our clients and staff live and work. Every member of our team gets a paid volunteering day each year to support a cause they care about. We also volunteer and fundraise together.
In 2026 our efforts have raised over £130,000.
In 2026, our charity partners are The Clare School, Blue Bear Coffee Co. and Little Lifts. Each of these good causes gives our team different ways to contribute their time, raise money and make a difference.
Insights & updates.
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You don’t need to arrive with everything organised or know exactly what advice to ask for. We’ll start with what’s happening in your life.

