So the Chancellor’s last Budget before Brexit has been delivered. In general, it was good news with an end to austerity being heralded and the growth forecast for 2019 increasing.
Thinking of budgets got us wondering about the Christmas TV advertising budgets. It’s that time of year when speculation arises – will John Lewis outdo M&S or vice versa? John Lewis spent £7 million on the Moz advert last year. On average, £1 million goes into the making of the advert itself and £6 million on buying TV airtime and marketing. Sir Elton John has reportedly been paid £5 million (half of the overall £10 million budget) to appear in this year’s advert.
Of course, you won’t be surprised to know that we’re always interested in any return on investment. Sainsbury’s confirmed that they made a profit of £24 for every £1 spent after their Christmas iconic World War One advert in 2014.
We hope you find the newsletter an interesting read. If there are any issues relating to the Budget or about your financial planning in general, do get in touch.
I am delighted to tell you that this month’s client draw winner is Mr David Wilson, client of Jason Knights. Congratulations!
If you have any questions or queries regarding your own financial planning, do get in touch.